You don’t need more motivation. You need a coach who notices when you miss a week.
You’ve probably tried the gym thing already. Paid for a membership, waited on equipment, followed a program written for someone else’s body. Maybe you hired a trainer who counted your reps while checking his phone.
It didn’t stick — and that’s not on you. Most people don’t have a fitness problem. They have a consistency problem, and the places they train make consistency nearly impossible.
Why we exist
Our founder, Glenn Burroughs, spent years as a sport performance coach, training everyone from high school athletes to professionals in performance companies and big-box gyms. He kept seeing the same thing: the people who got results weren’t the most talented or the most motivated. They had a coach who knew them, a program built for them, and someone who noticed when they didn’t show up.
In 2013, he started training clients in Atlanta parks around that one idea. By 2015 it was a private studio. Los Angeles followed in 2017, Miami in 2022.
Atlanta’s Old Fourth Ward, Hollywood in Los Angeles, and Miami’s Edgewater.
What’s different here
Private and personal
One-on-one training in a real studio. No crowds, no waiting, no audience.
A coaching team, not just one trainer
Your program is shared across certified coaches who know your goals, so your progress doesn’t stall when a schedule changes.
Nutrition included
Guidance that fits the way you actually eat and live.
Built for consistency
Regular check-ins and a team that follows up, so you don’t drift.
How it works
- Book an intro session60 minutes with a real coach.
- Get your programBuilt around your body, goals, and schedule.
- Show upWe’ll handle the rest.
Keep doing what you’ve been doing, and next year looks like this one. Or give yourself one coach, one plan, and a team that won’t let you quietly disappear.
Book your intro sessionConsistency wins.
